Steiff

The inventors of the teddy bear — the true original since 1902.

The true original

Steiff are the inventors of the teddy bear — the true original. Since Richard Steiff created the world's first teddy bear in 1902, a Steiff has been a beloved companion for a lifetime for millions.

Every genuine Steiff still carries the famous ”button in ear” — the mark of quality the company has stood behind for well over a century.

Only the best is good enough for children.

– Margarete Steiff

From the archive to the stars

The Classic 1920 Teddy Bear brings the Steiff archive to life — a faithful companion cut from the same cloth as the bears that made the name.

And the other side of Steiff: limited licensed characters like Luke Skywalker, made with the same button-in-ear care.

Since 1880

  1. 1880

    Margarete Steiff begins

    Margarete Steiff founds her felt company in Giengen, Germany — the first animal, a little elephant pincushion.

  2. 1902

    The first teddy bear

    Richard Steiff designs Bär 55 PB — the world's first jointed teddy bear.

  3. 1904

    Button in ear

    The Knopf im Ohr trademark is introduced, and it still marks every genuine Steiff today.


Steiff at Lilla Nallebutiken